How to get a good SWOT
Many companies ask prospective employees to complete a review of what they do well and what they might do better. There is a simple formula most businesses use, it’s called a SWOT analysis. This stands for Strengths, Weaknesses, Opportunities and Threats.
Some companies give you a fair amount of help by providing a template of four squares with guidance notes, to describe what they want you to cover in each section.
Strengths - this section will usually cover
What does the business do well?
What do they do better than anyone else?
What is unique about them?
What are the main limitations of the business?
What don’t they offer that others do?
What do others do better than them?
What recommendations do you have for improvement?
If the business could change one thing for the better, what would it be?
What obstacles might the business face in the short, mid and long term?
What things are holding the business back?
[You can consider political, environmental, social and technological aspects in this section - sometimes referred to as PEST]
Remember depending on the business/employment field you want to join, the SWOT might be at a macro or micro level. If at a macro [big picture] level the business is looking for big picture thinking with creativity based on some factual analysis. If at a micro [detail] level the business is looking for a real practical review of the short and mid term.
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